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Witness Testimony

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Keywords from Transcript

media releases distribution, legacy media engagement, alternative media coverage, email outreach list, social media growth metrics, YouTube suspension, TikTok deplatforming, Facebook restrictions, Twitter shadow banning, website analytics, petition signatures, page view statistics, mobile traffic dominance, public engagement trends, community-level advocacy

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Included in the Report:

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Mr. Jerry Managre

Communications and Media Professional

Both (Expert and Personal Experience)

Witness ID:

NCI-W-296

Hearing

Ottawa

Ontario

Date:

May 19, 2023

Report

Inquiry into the Appropriateness and Efficacy of the COVID-19 Response in Canada; November 2023

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Main Topic

Communications strategy, media outreach efforts, social media growth metrics, and alleged censorship challenges faced by the National Citizens Inquiry.

One Line Summary

Jerry Managre testified about NCI’s media outreach efforts, social media growth, website analytics, and platform restrictions encountered during the hearings.

Synopsis

Jerry Managre, a retired communications professional and former reporter, testified regarding his role on the National Citizens Inquiry communications team. He described issuing approximately 18 media releases announcing hearings, witness calls, commissioner appointments, and related updates, distributed through an expanding email list that included legacy media, alternative media, and citizen journalists. He reported locating more than 100 media reports about the NCI, primarily from alternative outlets, and noted limited attendance and reporting from legacy media organizations.
He presented social media analytics showing growth in cumulative followers from approximately 16,000 to 60,000 across platforms during the hearings, along with impressions increasing from roughly 236,000 to over 14 million. He testified that NCI experienced deplatforming and suspensions on TikTok, YouTube, and Facebook, as well as reported shadow banning on Twitter, which he stated limited reach and live-streaming capabilities. He characterized these actions as censorship challenges affecting distribution of hearing content.
Managre also summarized website analytics for nationalcitizensinquiry.ca, reporting approximately 240,000 page views over six months, with significant spikes during hearing periods. He noted that direct URL traffic constituted the largest source of visits, followed by referrals from Google, Facebook, and Twitter. He reported approximately 68,000 petition signatures at the time of testimony and described engagement across Canadian provinces and internationally. He concluded by emphasizing community-level involvement and continued public engagement as essential going forward.

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